Today we looked at different magazines, which we had brought in, and thought about who the readers are and what they expect from the photographs the come across in their respective magazines. I chose to look at National Geographic, a publication which I would love to feature in at some point in my career. It is highly regarded for its quality journalism, story choice and plentiful awe-inspiring photographs of the world around us. Through using semiotic analysis I created a rough ‘ideal reader’ profile. I decided that the average reader would be an intellectual, well educated male between 25-60 who is interested in science and the natural world. It is important to understand your audience, so that you can best cater to their needs by creating images they want and expect to see. From this, we were set the task of creating 6 images to feature in a particular publication, thinking about the needs of the typical audience. You can see the images I created here in my Saturday Assignment.
We’ve spent our first lesson of the year (my first ever Photographic Journalism lesson) looking at the library resources at our disposal. Throughout this year we’ll be utilising a variety of databases to search through newspapers, journals and other texts as well as different media types.
I feel that these resources will be hugely important for learning about our subject areas.
Below are some references in the Harvard style, which reference three publications we will be using in the coming weeks and months.
Marshall McLuhan – The Medium is the Massage
- MacDonald, M 2006, ‘Empire and Communication: The Medium Wars of McLuhan’, Media, Culture & Society, 28, 4, pp.505-520.
- Marshall Mcluhan, The Medium is the massage : an inventory of effects/ Marshall Mcluhan, Quentin Fiore, Publication Corte Madera, Latif, Allen Lane, 2001.
- (2011) How to keep your head in business. Sunday Business Post, 25 Sep.
Roland Barthes – Camera Lucida
- Levy, L 2009, ‘The Question of Photographic Meaning in Roland Barthes’ Camera Lucida’, Philosophy Today, 53, 4, pp.395-406.
- Alpert, A 2010, ‘Overcome by Photography: Camera Lucida in an International Frame’, Third Text, 24, 3, pp.331-339.
- A. O. Scott (2011) Capturing a Single Moment Of Perfect Stillness. The New York Times, 8 May, pg. 58.
John Berger – Ways of Seeing
- Berger, J (2008) Ways of seeing, London, Penguin – Headingley Library, 701.15.
- Steven, P 1979, ‘The Ways of Seeing: Against Kenneth Clark, for John Berger’, Jump Cut: A Review of Contemporary Media, 20, pp. 7-8, MLA International Bibliography, EBSCOhost, viewed 26 Sep 2011.
- Collings, M 2005, ‘Ways of seeing’, Modern Painters, pp. 26-29, Academic Search Complete, EBSCOhost, viewed 26 Sep 2011.