Following on from art direction, styling is a key component in what makes editorial photography tick. A stylist will take the brief, and any ideas or inspiration, which need to be incorporated into the desired final images and come up with a ‘look’ for models. A good stylist will have a keen eye for detail, exhaustive knowledge of the fashion industry and be at the forefront of what is new, unique and visually exciting.

A stylist is another important set of creative eyes, who can add a lot to the process of creating a quality editorial photograph. Depending on the requirements of my project, I will be looking at implementing the creative input of a stylist or some of the techniques a stylist would use. I will do this by researching relevant fashion trends.